I think promoting yourself is the most difficult task for a freelance designer, or anyone for that matter. I can never make decisions, and a lot of the time I feel rushed to get going on work for other clients. All this aside, above is an ad I did for myself for a concert program. I designed a few posters for the Westchester Symphonic Winds, and in return get some free tickets and ad space in their program. Never tried any advertising like this, so we'll see what comes from it!