Sunday, July 4, 2010

Crafter Profile: Little Blossom Designs

For this crafter profile we are going to hear from Jess Admirand, of Little Blossom Designs. I have had the pleasure of working with Jess both at Barnes & Noble CafĂ©, and sharing tables at numerous craft fairs (its always more fun when you have friends to hang out with at those events)! She’s super creative and original, check out her work on or fan her facebook page.

Here’s the interview…

Tell us a little about yourself and where you're from? Well, to start my name is Jess Admirand. I live and make jewelry in the woods of northern New Jersey. I've been making jewelry and selling it for 6 years now.

Is there a strong local art/craft scene in your area? I live in a small town. There are all kinds of creative folk living around here; musicians, sculptors, crafters in general, quilters, painters etc. The area unfortunately makes many of us outsource or move elsewhere in order to get our work out and about.

When did you start Little Blossom Designs? I started LBD when I was 18 years old. I had been working on jewelry for a year and had made a few projects I felt were good enough to be gifts for friends and family. I figured it would be a good way to have side money for new dance shoes and such. Instead it has become a secondary income for me that I really enjoy.

Where did the name Little Blossom Designs come from? Hehe, the “Little” in the name comes from my rather petite stature. I like to joke about that often and then combine it with my love for gardening and nature in general et voila! LBD also has a nice sound when you say it. When I did decide on a name in 2005, I was listening to pretty angry music and was a bit of a temperamental person. My work really didn't reflect that, so I figured a name that sounded as pleasant as possible would be the way to go. After all, BoomDoomDarkRoomDesigns is not the greatest name for a jewelry company, ya know?

LBD mostly sells jewelry, but I saw a set of cards in on your Artfire store. Any plans to start creating and selling an even wider variety of work? I like to keep my options open, but I find time to be a huge factor in determining what I work on. I have done larger collage projects than those cards, as well as calligraphy work and crochet. I also do other work as well as jewelry so when I do have lots of free time, anything goes.

Do you feel your techniques or aesthetic have changed much since the beginning of LBD? It truly has. I've been photographing my pieces from the beginning and it never ceases to amaze me at how different my work has become. For example, all of my early work was heavily pattern oriented and very symmetrical. Certain pieces I make now are like that, but it's not a main feature of my work. I've ventured into working on asymmetry and really focusing on playing with color in my work.

Who is your audience? Oddly enough, romance authors are a part of my clientele. My mother is an author and she wears pieces I've made for her through the years nearly everyday. Other authors admire the pieces and then they end up with pieces of their own in one way or another. The majority of my audience would be women of all ages from children to older ladies.

Where can people buy your jewelry? My artfire account would be the best place to do so. The majority of my work is posted up there. You can also become a fan of my facebook page. This page is more relaxed and irreverent at times and I do have other projects posted there as well as a gallery of some of my older works. I also do shows every now and then. If I am going to do one I post about it on these sites.

How do you advertise/promote? I promote through artfire and facebook. I don't like pounding pavement for LBD's sake, but I am looking into having solo shows in the near future.

What are your favorite materials to work with? Glass beads. There's just something about picking up a bead and feeling it's chill in your hand. It's almost as if by using it you're putting a little warmth and life into each bead to make it a whole entity. It's a little weird, but that feeling is why I've named every piece I've made because it becomes more than just a bunch of glass beads on a wire.

Do you have a favorite experience since starting LBD? My very first show is still my favorite. It was in Denville, NJ and it was a pretty dismal day. It was a wash out, people really weren't buying things and all the other vendors kept coming over and telling me what I was doing wrong, lol. I still really love that because I did make back the money I had spent on the table for the day and it was a major learning experience. Plus I had my mom popping in and a few of my friends around to make it a really fun day regardless of the circumstances.

What is your creative process like? My creative process is one big happy mess the majority of the time. I set out all of my supplies around me and I'll pull out a single bead. I place it in front of me and try to imagine complementing colors or the basis of a design in my head. I don't render anything which I've been told is a terrible idea. But I really work best just building from the bottom up.

What inspires you? Inspiration comes in all shapes and sizes. Sometimes a song will inspire me; other times it could be a person or feeling that drives me to create.

What is the most fun part, and the most difficult part, of running your own craft business? Funding is generally the most difficult part, but that doesn't stop me from enjoying being involved in the crafting world. I enjoy every moment I have making/taking apart/selling/giving my pieces away. I think having a genuine love for whatever it is you do will result in success of one form or another in the end.

Favorite piece you've made? Ah, there was a necklace set I made called Tsarina (pictured below). It sold while I was in Georgia earlier this year. It was so delicate on one hand but then there was a touch of boldness in the accent beads involved. I almost wish it hadn't sold, ya know, lol.

Favorite childhood craft project? I sewed a blanket for a little boy I babysat. I don't remember what made me decide to do so, but I remember being very proud of it and the little boy liked it too.

I know you keep extremely busy, what else do you do besides LBD (jobs and/or hobbies)? My extremely glamorous day job is at a Barnes and Noble serving coffee. My real passion however is not espresso, but dance. I have an Associate of Fine Arts in Dance from the County College of Morris and am in the process of applying to 4-year schools to get my BA or BFA in dance. I've been choreographing for the CCM Shakespeare and Co. for three years now as well as having cameos in two of the shows. I do perform my own work every now and again and still take class when I get the chance. I also have done theater and stage combat. And if you believe my older brother, it is truly my job to bring a certain amount of strange behavior to the general public.

Any idea where you want to be in 10 years? Hmmm, I have no true idea of where I will be. But I am aiming to remain involved with dance and jewelry up to that point and beyond. Who knows? I could be having full evening length works on stage and selling my baubles at intermission to pay for the bus fare home.

And finally, what advice would you give to others trying to start their own creative business? Get up and go! The sooner you do it the better, and do try to sample the local flavors along the way. Especially the pies. You really can't go wrong with pie.....

(interview has been edited)

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